FILES
Argentina Reloaded
Argentina Reloaded is a joint initiative with Paz Levinson designed to elevate Argentine wine in the world’s top gastronomic capitals.
The tour has already made stops in Paris, Beaune, London, Oslo, Trondheim, Växjö, Amsterdam, Beijing, Valencia, Barcelona, Lima, Buenos Aires, Rio de Janeiro, and São Paulo. In each city, it creates experiences that connect wineries with sommeliers, chefs, the press, and new audiences.
Studio Courtois designed the global strategy, developed the visual and narrative identity, co-curated the content with Paz, and managed the full production of each event.
We also built institutional alliances, and fostered relationships with restaurants, media, and local opinion leaders.
A dynamic platform that gives Argentine wine a compelling international presence, blending quality, hospitality, and storytelling.