FILES

Aguas De Autor

We proposed that Villavicencio launch a limited edition of origin-inspired flavored waters as a strategy to strengthen the brand’s presence in the gastronomic sphere. The project became a case study for Danone Waters Global across its marketing divisions.

Studio Courtois created the concept and suggested bringing on Narda Lepes, Germán Martitegui, and Mauro Colagreco—each of whom developed an original recipe inspired by native herbs and fruits from the Villavicencio Ecological Reserve.

The result: three unique versions, each expressing the chef’s personal interpretation of the landscape, with precise pairings and a poetic reading of place.

We also handled contracts, directed the campaign production, led the communication strategy, and coordinated work between the brand, the chefs, and the creative team.